If you’re like many nonprofits, your mailing list and email list is bulging with inactive accounts. These are people who, for whatever reason, signed up to receive messages from your organization but who haven’t donated in a while. They may still be interested in your cause or your activities, but you can’t be sure. Yet removing them from your lists seems counter-intuitive. After all, you worked hard to attract them in the first place.
A new mobile app, called LetsAllDoGood, promises to change that dynamic and reach inactive list members via their smartphones. According to the Pew Center for Internet Research and Technology, 68% of all adults own a smartphone, and that number is anticipated to climb until smartphones become as ubiquitous as wristwatches. LetsAllDoGood capitalizes on this phenomenon by offering an app that pushes partner notifications out to people who have downloaded the app.
How It Works
The app works on the same principle as Facebook, Twitter and other social media sites. There’s a constant barrage of communications available, and the average person doesn’t read most of their emails. Instead, they scan headlines and top news to find out what is going on. Sites like Facebook offer messenger apps and alerts that push notifications from the system to a user’s desktop, tablet or phone. LetsAllDoGood works by the same principle.
Users installs the app on their smartphone. LetsAllDoGood signs up nonprofits, who then feed messages out from their organization. The app “pushes” these messages out, which pop up on the screen of the smartphone. It instantly cuts through the clutter.
The app bridges the gap between email, social media, and the users. Each helps communicate important updates with your constituents, but may not reach everyone all the time. It would be wonderful if people opened and clicked on emails to read stories, but they don’t. With the app, messages are pushed right onto the screen, making sure that people see them. This makes it easier to click and read more, click and donate, or share with others.
How the App Can Help You Reach Donors
Some of the people on your current list may be receiving your emails and donation requests, but may not open them. Gmail, for example, pushes what it perceives as advertising or promotional emails into a separate folder, thus hiding them from the average user who scrolls through their list of active emails for important messages. Your email messages may be relegated to this or other folders on many systems.
LetsAllDoGood changes this dynamic by enabling pop up messages on phones. Most people are glued to their smartphones anyway, using them for everything from online banking to finding a restaurant. It’s a simple step to make a donation from their phone using the app. A crisis call for funds, a special event and other triggers can be more successful using the app.
Nonprofits and Tech: The Trend Continues
This mobile app is just another in a long string of technology trends affecting nonprofit organizations. Using email marketing, social media, and other web-based applications and systems to generate interest, enthusiasm and awareness for your mission continues the communication in new and exciting ways.
Until then, learn about LetsAllDoGood on the company’s website. It is free for nonprofits to partner with LetsAllDoGood.
The technology works on Apple products only at the moment. It is expected to be available on Google Play soon.
Beck & Company
Beck & Company is an independent certified public accounting firm located in Washington, D.C. Founded in 1987, we specialize in the world of nonprofit institutions, helping them to navigate the complex world of finance and accounting. Our services are always personalized, and cost-effective for your institution. We welcome your inquiry or call. Contact us today or call 703-834-0776 x 8001.