Nonprofit Growth – Beck & Company

Trends to Watch: The Rise of Social Media for Nonprofit Donor Communications

Do you use social media to keep in touch with friends, family, colleagues or acquaintances? If so, then you’re among the estimated 65 percent of all adults using social media. Whether you tweet, pin or post, social media has become an important communications channel for nonprofit marketing.

The Top Three Social Media Sites for Nonprofits

You probably have your favorite social media sites, but some seem to work best for nonprofit communications. The top three social media sites for nonprofits are:

Facebook: Facebook remains the social media site of choice for most nonprofits, and it’s no wonder. The site consistently ranks as the most visited site in the world with 09 billion active daily users. Nonprofits can share stories, webpages, blog posts, graphics, videos, and more, reaching an enormous audience who care about their cause.
Twitter: Saying what you need to say in 140 characters or less is tough, but Twitter’s newer features, including the ability to share pictures, makes it appealing for more people. Nonprofits who need to get the word out quickly about an immediate need or cause can do so via the rapid-fire delivery of the Twitter system. Twitter has 115 million daily users, far less than Facebook, but those users prefer the short, direct messages the site sends.
YouTube: YouTube, owned by search engine giant Google, is an enormous repository of videos. Anyone can establish their own YouTube “channel” and upload videos. Nonprofits who want to reach out personally to potential supporters by sharing videos of events, constituents, or the groups they serve can find no better way than through video. About one-third of the entire world’s population watches YouTube.

Nonprofits are using social media daily, with posts going out at least once a day (often more frequently). The person sending out those messages varies according to the nonprofit and its organizational structure. In some larger nonprofits, a director of communications handles the lion’s share of PR, digital communications, and social media. Other staff positions responsible for social media include executive directors and developmental directors, who may be tasked with both social media and other communications related to their programs.

Social Media Trends for Nonprofits

If your nonprofit doesn’t have a written social media management policy, it may be time to create one. A simple policy that spells out which sites your organization has a presence on and who has the final say about what goes on social media can help you stick to your message online.

More importantly, a specific social media policy can prevent media faux pas that can be a nightmare to clean up. One single mistake can derail a lot of good work by raising the ire of your constituents or creating negative press. Sites like Twitter create a unique, publicly accessible URL for every message you tweet. That means that even if you erase a message from your Twitter account, it may already be too late; it could be shared or indexed, making it even more difficult to remove.

Social media use and sharing policies should include instructions on who may post and who is delegated to check and respond to messages. Followers, fans, donors and constituents may choose to communicate with you via your social media sites. Be sure to have someone tasked with monitoring and responding within 24 hours to messages on social media. The instant nature of these sites has made quick responses important. People expect fast responses, and if they don’t get them, they can feel slighted.

Enduring Value in Nonprofit Consulting from Beck & Company

Social media started out as a trend, but it’s here to stay. At Beck & Company, we believe that any trend that offers enduring value is something of note. We hope that this information helps your nonprofit achieve its mission more effectively.

Beck & Company is an accounting and business consulting firm for the nonprofit industry. We have many years of experience and a staff with direct, hands-on experience in the nonprofit world. For more information, contact us online or call 703-834-0776.

To Telecommute or Not to Telecommute? Telecommuting May Drive Productivity for Non-Profits

Telecommuting may call to mind images of pajama-clad workers surfing the net, but new information indicates that offering telecommuting as an option for non-profit workers increases employee productivity.

BizTech magazine reports that remote employees tend to work 20 percent more than on-site employees. They typically clock more than 40 hours per workweek, too.

Mobile technology has revolutionized how many companies view their workforce. Onsite workers clocking an average 40-hour workweek seem to be a remnant of our country’s industrial past, when workers punched a timecard and were paid hourly. Today’s workforce is more likely to seek flexibility in working hours and a better work-life balance, but are willing to work longer hours in exchange for that flexibility.

Currently, 45 percent of nonprofits offer some type of telecommuting policy. The benefit to employee productivity is enormous. Telecommuting employees are 20 percent more likely to work longer hours when engaged in projects from home, and will easily clock more than 40 hours when working on creative projects.

Nonprofits seeking to enact telecommuting-friendly policies need to understand the potential technology and budgetary ramifications. The technology needed to support a mobile workforce includes cloud-based applications, which can be easily accessed from any Internet browser, mobile phones, and laptops.

Some nonprofits have a ‘bring your own device’ policy, allowing workers to use their own smartphones, tablets and laptops to access company data, but with that policy comes a price. Nonprofits who allow workers to use their own devices to work on company systems must have higher security protocols in place to prevent accidental data breaches, viruses and malware from corrupting important systems and inadvertently sharing sensitive donor information, such as credit card numbers.

Telecommuting Employees Are Happier

Studies show that telecommuting employees are generally happier and more satisfied with their jobs than their onsite coworkers. Satisfied employees tend to stay in their jobs longer, leading to reduced turnover and greater productivity.

TinyPulse, an employment survey startup, assessed 509 full time remote employees and data from over 200,000 other employees to create a portrait of the happiness and satisfaction of remote workers.

Remote or telecommuting employees ranked their happiness and job satisfaction much higher than their onsite coworkers. The only drawback to telecommuting they noted was a decrease in coworker relationships and a feeling of connection with coworkers. For some, this was a drawback. For those who are tired of office politics, it may be a benefit.

The Future of Nonprofit Employee Productivity

By 2018, it is projected that more than 2.5 million nonprofits will embrace mobile workforce management solutions. This reflects a 21 percent increase over today’s numbers. With that growing use of mobile technology, specific steps should be considered by nonprofit managers.

Create a structured telecommuting policy for employees. A written policy sets a common understanding of what is allowed (and what isn’t), and also provides a good recruiting benefit when attracting talent to your organization.
Update your software and systems with cloud-based solutions that are easily accessed via mobile devices.
Discuss security issues with your IT staff or consultants now. Make sure that sensitive data, such as donor lists, accounting and fund data, and employee data is protected with the best security you can install. Close the barn door before the proverbial horse escapes, not after.

The future seems to be one in which work, however it is defined, can be conducted just as easily from the bleachers at a child’s Little League game to an office downtown. Higher job satisfaction, flexible work arrangements, and personal investment into a nonprofit’s mission are all benefits for employees working at nonprofits. When employee productivity increases too, it’s a win-win for both employees and their organizations.

An upcoming webinar will be discussing how the demands on nonprofit finance teams have continued to increase. Also, how you must create greater levels of transparency and visibility, enhance the governance of the organization, and strengthen decision-making and strategic focus – all while improving productivity. Click here to register for the Survival Guide for Nonprofit Finance Teams Webinar On Thursday, June 3rd at 11 AM PT/2 PM ET.

Beck & Company provides nonprofit accounting and consulting services nationwide. Founded in 1987, our staff of CPAs and seasoned nonprofit experts can help you with audits, tax compliance and more. Please call us at 703-834-0776 for an appointment today.

Tips for Effective Nonprofit Social Media Programs

Using social media for a nonprofit organization offers untold opportunities to connect with and engage your community. While email and websites are important marketing channels, social media is the area of greatest growth for nonprofits. Facebook and Twitter are the preferred networks while nearly every other type of social media is used in some way by some organization. While most non-profits participate in social media in order to drive donations, there are many other reasons to invest in this area. In fact, last week, we talked about the importance of communicating your vision and mission and social media can be a great avenue to do this.

Social media provides a cheaper, faster and more effective way to get your story out whether that story is going to donors, volunteers or those you seek to serve. It helps your stakeholders to more easily share your story with their friends and acquaintances thereby building your community of supporters. To be successful in your social media program, follow these tips:

Social Media Tips for Success

Be consistent. Your social media should be used consistently year round—not just for a specific event. Social media can be used to build and nurture the relationship throughout the year.
Be visual. People react to visual media whether that is a moving photograph or humorous video. Sometimes it is easier to tell your organization’s story through pictures than with only words. It also emphasizes the importance of having a great design in your materials and website.
Tell your story. Don’t just post great photographs. Use visuals to tell the story of your mission. It is important that your story connects with people and causes them to take action.
Involve your volunteers. Your volunteers may be the most powerful venue for sharing your message. When they share on behalf of your nonprofit, your message goes further. Include this task as part of the volunteer job. In fact, creating volunteer social community managers who get the word out when you have content to share could have an enormous impact.
Be social. There’s a reason it’s called “social” media. Don’t just put out content, but interact with the people. Ask questions and respond to them. Express appreciation and show that you care.
Be balanced. Don’t just shout your message. Social media is about conversation. So besides announcing your own events and asking for donations, share other information as well. Share content from related organizations and recognize your supporters, volunteers and employees.

Many nonprofit software programs include social media in order to increase collaboration both within the organization and without. Beck & Company, Certified Public Accountants and Business Advisors, can help you choose the best technology for your organization. We are an accounting and consulting firm delivering specialized expertise, creative thinking, and unsurpassed service to ensure that our clients’ endeavors flourish. Ultimately we want to see your nonprofit reach its goals and we would love to help you. Contact us to learn more about our specific nonprofit services.

To learn more about collaboration tools to streamline communication and coordination across departments, locations and practice areas and other ways to improve operational efficiency, join our webinar: Transforming Financial Management in Nonprofit Healthcare, Tuesday, May 17, 2016 at 11 AM PT / 2 PM ET. Learn more and register here.

Motivate Nonprofit Stakeholders with a Strong Vision and Mission Statement

Are you using your nonprofit organization’s vision and mission statement to motivate your stakeholders? Employees, volunteers and donors should all know your vision and be working together to attain it. Likewise, an effective mission statement, properly communicated, should help your organization stay focused on the goal.

Why are Vision and Mission Statements Important for Nonprofits?

A nonprofit organization needs both vision and mission statements to inspire, define and communicate to its stakeholders. Clear, agreed-upon goals are a characteristic of successful organizations. Without vision and mission statements, nonprofits may be wasting time chasing after unrelated goals.

A vision statement for nonprofit organizations should be more than just empty words. Instead it should draw a picture of what the world will look like if your organization’s purpose is fulfilled. When you have a strong vision statement it should motivate employees, volunteers and donors to strive for a common purpose.

The mission statement for nonprofits lays out how your organization is going to make your vision happen. Without the “how”, your nonprofit vision is just words. Your mission statement should serve as a motivator, but in addition, it should provide clear direction on how employees, volunteers and donors are a part of fulfilling your purpose.

A simple way to explain the difference between a vision and mission statement is that a vision statement is why the organization exists and the mission statement is how your organization is going to make that vision happen. Jack Welch said, “You’ve got to eat while you dream. You’ve got to deliver on short-range commitments, while you develop a long-range strategy and vision and implement it. The success of doing both walking and chewing gum, if you will. Getting it done in the short-range, and delivering a long-range plan, and executing on that.”

How to Create a Vision Statement

If you don’t have an effective nonprofit vision, it’s time to make one. If you do have a vision, is it effective? Consider these these questions in creating or revising your vision.

Does your vision inspire enthusiasm and commitment?
Is your vision unique to your organization? Does it reflect your values?
Is your vision ambitious enough to be a worthy goal?
Is your vision future oriented?

How to Create a Mission Statement

Your mission statement should clearly state the business of your nonprofit. It should be concise and short and address these questions:

Who is your organization—your name and type of agency?
What does your organization do?
Who are the beneficiaries of your services?
Where do you provide your services?
What are your values—the beliefs you hold in common and endeavor to put into practice?

Communication is Vital for Success

Your vision and mission statements can only motivate and guide your stakeholders if they are communicated well. The vast majority of nonprofit employees and volunteers cannot state their organizations purpose. When your vision and mission are clear and articulate, they are memorable, understood and supported by the entire organization. Not only should they be communicated to your internal organization, but they should be broadcast to your constituents and potential donors as well. Consider a broad marketing plan that may include social media, posters, brochures, web pages and advertisements to promote understanding and motivation.

Beck & Company, Certified Public Accountants and Business Advisors, wants to be your partner in accomplishing your vision and mission. One way we do that is to provide convenient, easily accessible, monthly webinars for your organization. This month, take a look at this webinar, Financial Reporting—Is Your Nonprofit Seeing the Full Picture? In this live presentation on Thursday, May 11, 2016, you will learn ways to provide clear, accurate information on budgets, grants, outcomes and more to your stakeholders. Register here.

Contact Beck & Company today for a nonprofit business planning consultation. We want to put our many years of professional expertise to work for your organization.

Nonprofit Accounting Best Practices: Automating your Processes

We have come to our final blog in this series on nonprofit accounting best practices. Thus far, we have reviewed some key areas that we hope you’ll put into your plans as you prepare for future growth. This week’s focus is nothing short of critical to the flow and infrastructure health of your organization, automating your processes.

As nonprofits, we focus on expanding programs and services, reducing costs, increasing return on mission, and strengthening donor loyalty – all of which is good stewardship. That’s really what automation of processes is all about: doing more and creating greater impact with less.

We started this series talking about outcome measures. It’s pretty clear from funder prioritization and requirements that monitoring, measuring, and sharing key metrics are critical. But this requires efficiency and automation of processes. If you want to ensure high program efficiency metrics, you have to create the productivity savings, via automation, to reduce the proportional costs of overhead to program investment.

Here’s a specific example – let’s say you want to improve internal controls and reduce the inefficiencies of your manual purchasing system. By utilizing automated workflows in a best in class fund accounting solution, you will save time, paper, and frustration. Automated purchasing workflows will give you notification (on any device) that you have a pending electronic purchasing requisition or PO for approval. As you approve vendor payments, you can drill right into the original document to see the invoice. Payments are point and click. Reporting and visibility are instant.

Another example might be your audit. Is it taking too long and costing too much? In an automated environment, you can create a dashboard for your auditors that give them view only access to key reports and documents – right from their office. They can drill right into the source documents and you save travel, delays, and costs.

When you begin identifying your goals, priorities, and strategies, select some best practices to implement in your organization. It’s extremely helpful to define, track and measure results so that you can identify your savings and efficiency gains. Get familiar with the technology tools available to help you increase stewardship while decreasing costs.

Questions or comments regarding automating your processes? Please reach out to us. You can also follow us on Twitter (@BeckCPAs).

At Beck & Company we specialize in not-for-profit accounting and auditing. We understand the unique challenge of balancing the needs of your various stakeholders – contributors, members and your board, too. We have experience serving not-for-profit organizations such as unions, homeowner’s associations, religious organizations, charities, and social service organizations. If you have any questions regarding the filing of your form 990 we are here to help. Contact us today for more information.

Nonprofit Accounting Best Practices: Scaling for Growth and Impact

For several years now, we have seen the demands for nonprofit services increase rapidly, oftentimes exceeding capacity. Nonprofit organizations are focused on meeting the needs of their constituency while increasing impact. Some of the challenges get raised when organizations are planning to effectively scale for growth and impact. With the ever changing and growing needs, how are nonprofits adapting?

We’re seeing more mergers between nonprofits as well as new partnerships and collaborations. Some of these partnerships are with social enterprise organizations, some with other nonprofits, and others with community entities. With increased competition for funding and donors, nonprofits are learning to partner, narrow the focus of their mission, and adopt critical tools to ensure mission success and growth.

While growing to broaden the scope of your mission is a very good thing, it also brings new challenges. You have multiple funding streams, demand for deeper visibility, more grantor requirements, and increased compliance and reporting requirements. You may add new locations, programs or initiatives. It’s vital to plan for your growth and your expansion beyond the startup mode. Most nonprofit organizations start out utilizing small business tools to manage the organization. Once growth and expansion starts to kicks in, nonprofit orgs begin to experience the pains and limitations of ‘startup’ tools and resources.

In our last two posts, we shared information with you related to outcome measures and funding diversity. These two areas are critical as you plan and prepare for growth. Once you start tracking and measuring outcomes and increasing the diversity of your funding – you will quickly see the need for a best in class financial management solution – that will allow you to leverage modern technology to strengthen your visibility, transparency, automation, efficiency – and of course – your stewardship.

As your organization starts to thrive and grow, don’t think it will just happen on its own. Plan and build your strategy to accommodate the growth in a sustainable way. Nonprofits need the leverage and benefits that modern, best in class fund accounting affords. Whether through automation and visibility, or transparency and reporting – make sure that you equip your nonprofit with the tools that will allow it to thrive, grow, and maximize impact.

Questions or comments regarding scaling for impact and growth? Please reach out to us. You can also follow us on Twitter (@BeckCPAs). Check back next week for the final post in our series, where we will focus on automating your processes.