Achieving Your Small Business Budget Goals- Part 2: Setting Profit Goals

Last week, we took a look at why any small business needs a budget and how to create one. Whether your company has just put a budget in place for the first time or is just in need of an overall budget revamp based on lacking profits, the following guiding questions are for you. They will help you set and achieve those goals so you can get to a place of maintenance and revision for your important financial decisions. Once these goals are set in motion, you can focus on revising and responding to ever-changing financial happenings as they occur with the peace of mind knowing you have a budget and profit goals to keep you on track. Beck and Company Certified Public Accountants and Business Advisors have been helping small business owners just like you with this process for years. We want to help you set and achieve business goals, too. Please contact us for a free accounting consultation.

Now that you have a working budget with clear figures to work with, ask yourself some important questions that will help guide you as you make initial revisions. These will assist you with further decision-making conversations as a team to set goals.

Here are some example questions to get you started:

What is the desired overall profit? What sales will be needed to achieve these desired returns?

After an initial budgetary plan is in place and all of the financial figures are together in one spot, an increase in profit should be the first consideration you make when you think about the prospects for your small business and make tweaks. The first draft of a budget often uncovers problems and suggests choices that will need to be made. Working up additional budgets after the initial one using the answers to your guiding questions will help you determine a workable plan with future goals in sight. Think of it as a map that helps you stay on the right path. To truly achieve profit, be sure this map leads you to returns on your services/products AND a return on your investments while also factoring in expenses and taxes.

What fixed expenses will be necessary to support these sales?

Once you have decided on your targeted profit, you’ll need to make sure it can actually be achieved. To do this, you must project your fixed expenses. Regardless of sales, fixed expenses stay the same. These could include insurance, rent, property tax, wages paid to salaried employees, depreciation of equipment, interest on borrowed money, maintenance costs, and office expenses among other factors.

What variable expenses will be incurred in producing these sales?

Again, profit goals are not realistic without factoring in projected expenses including variable expenses. Unlike fixed expenses, variable expenses do vary with sales. These could include but are not limited to cost of labor, sales commissions, payroll taxes, insurance, advertising, marketing, and delivery expenses.

How do taxes factor into our overall budget?

Keep in mind that taxes have to be included to have a realistic outlook on expenses versus profits. As you set profit goals for upcoming years, keep in mind that the larger your goal means the larger the amount of funds needed to account for taxes. We can help you determine the tax amount to account for regarding taxes.

Now that you have considered all of these questions and the factors that figure into your overall small business budget, determine if you have a workable budget. Your overall expected income will tell you if you are able to achieve your profit goals. This is done by calculating the difference between sales and the total of fixed and variable expenses in addition to taxes. For further assistance with the many components that go into determining a budget that is realistic and allowing you to achieve your profit goals, contact Beck and Company CPAs.