If you know anything about social media networks, you’ve most likely heard of LinkedIn. A popular professional networking tool, LinkedIn connects you with business professionals and prospective clients to exchange knowledge, ideas and opportunities. With over 55 million users, LinkedIn is growing fast and, with that growth, it is helping businesses just like yours reach their full potential.
With the emergence of social media avenues such as LinkedIn, it is becoming more important to establish a “network” (or a way of reconnecting with previous colleagues and friends). While there are many reasons for build their network in order to help others. Services such as LinkedIn give companies the opportunity to put themselves out there and offer their advice or services. The key to developing a network is to not expect anything from these relationships. Make sure that you put yourself out there as a resource first and foremost. Your colleagues and friends will, in turn, respect you and the work your company does.
Keep in mind that your network is permanent. The relationships you establish will continue through the years, so nurture them. Stay active in your network. Keep these tips in mind when you find your participation waning:
- Be attentive. Make sure that your network knows you are paying attention. When someone within your network gets a promotion, give them a call to congratulate them. Stay in touch throughout the year and make note of any achievements your colleagues make. Your attentiveness will give your network a newfound respect for you and your organization.
- Keep a calendar. Update your calendar to keep track of important days (such as Christmas, birthdays, etc.) that pertain to your network members. Sending a personal note on holidays will show that you care and are committed to staying in touch.
- Remember the 80/20 rule. While this rule is meant to pertain to business, it can easily be applied to network relationships. As the rule states, about 20% of your network will provide you with 80% of your network’s value. Therefore, do not stretch yourself too thin. Focus on the most influential 20% in your network and watch as your network blossoms.
LinkedIn, and social media sites like it, give you the opportunity to make lasting connections and share valuable resources. Take the time to build your network and invest in those relationships. Connecting with professionals just like yourself will make your business more meaningful and your business relationships more beneficial.